DAS is known for their fashion forward abayas and traditional wear. The brand was launched in 2008 by Emirati sisters Reem and Hind Beljafla. Their SS 2012 collection is inspired by Grecian and Roman goddesses with its drapery and subtle pastels.
DAS has a reputation for paying close attention to detail and their keen eye for cut, feel and embellishment shines through in this collection. Braided belts break up solid looks and pleating adds depth to gowns.
While the collection has a heavy focus on long, flowing gowns, their separates give an exciting introduction to what this talented duo is capable of with ready to wear. Particularly well designed were their leggings with metallic highlights that manage to combine edginess with a classic silhouette. Being fashion forward while maintaining respect for the feminine form makes the DAS collection unique in the fashion world, and their cultural heritage has allowed them to create a rich collection combining the best from the East and West.
I love every piece of this collection. To all of you, who don't wear abayas this collection might look dissapointing to you, but to all of us hijabis and people from the Middle East it's an amazing collection. I love that the abayas have pastel colors. We've been needing stuff like this instead of always black.
You can get the DAS collection at Harrods in London, you can also find their collection at various boutiques in Dubai. I'm going to London October 27 so I'll need to go to Harrods and see what they have.